An organization can get success in the market by getting excellence in such capabilities. These capabilities are termed as competitive capabilities or priorities. The main focus of operations strategy is on specific capabilities related to the operation that facilitates an organization in gaining a competitive advantage. Competitive Capabilities and Core Competencies In between these two, operations strategy lies that reconcile the available resources of an organization with the pre-determined performance objectives. Wherein, Operations resources cover an organization’s assets, processes, and capabilities. Addressing the appropriate needs of customers through offerings and attracting customers as compared to the competitors are the main concepts that influence performance objectives. Market requirements consist of performance-related goals such as quality, flexibility, time, cost, and dependability. Market requirements and Operations resources. In the above diagram of operations strategy, there are two main elements i.e. This is also considered a process of making key operations decisions by maintaining consistency with the overall objectives of the organization from a strategic point of view. both short-term and long-term, to corporate strategy. Operations strategy supports in linking operational-level decisions i.e. In other words, operations strategy consists of a series of decisions that organizations take in order to implement competitive business strategies. DefinitionĪuthors Slack and Lewis have defined Operations strategy as the whole system of decisions that are aimed at shaping both the long-term capabilities of operations irrespective of their type and their contribution to the overall strategy achievement. Operations related activities fall under functional strategy as it includes operational tasks to develop products such as effective management of productivity, capability, flexibility, quality, production cost, delivery, etc. On the other hand, market segmentation and priorities that are based on a competitive market scenario for products/services come under the preview of business strategy. The corporate strategy revolves around the objectives of the organization, core competence, and gaining competitive advantage in terms of products and/or services. Corporate Strategy, Business strategy, and Operations or Functional strategy. Generally, an organization develops three different strategies i.e. These strategies are planned for the long-term and carry a broad range of activities. Organizations rely upon different strategies to achieve their business goals and survive in today’s competitive business environment. Placing Operations in Foreign Market and After Sales Service.Global Strategies and Role of Operations Strategy.McDonald’s Operations Strategy based on Competitive Priorities.Relationship between Corporate, Operations and Business Strategy.Operations Strategy- Competitive Priorities or Competitive Weapon.Competitive Capabilities and Core Competencies.
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